About

Frankie Yap is leader in delivering a compelling, innovative, multi sensory omni channel retail experience.  His strength is in creating cohesive digitally integrated and connected branded environments in line with Brand visions that are translatable to the consumer. 

Frankie has the ability to take the strategy and relevant project, brand or product information and turn them into “ideas” that are relevant to the latest technological trends and integrate design thinking into projects

Extensive years of retail experience in digital asset creation, story telling, branded content, visual merchandising, styling, marketing, visual display, fixture design, store music, signage, have made Frankie excel at working in fast-paced, creative environments.

Frankie is extremely detail oriented, organized and pushes teams with their creative solutions. He possess strong communication skills, and natural leadership skills but empowers team collaboration. Frankie has great understanding on how strategy grounds individual project creative but is also essential to solving larger omni-channel client goals.

Creative excellence and mentorship is at the core of Frankie’s leadership style. He identifies opportunities to improve even the most impressive concepts and elevate standards to all levels and across all disciplines. Mentoring the next generation of brilliant creative and visual designers is a self set goal.

Frankie has held positions as Executive Director Of Global Visual Merchandising and Store Design at Too Faced Cosmetics ELC, Senior Director of Global Visual and Brand Styling at Gap, VP of Store Environment at Ann Taylor, Creative Director of Creative Services for Victoria’s Secret Stores as well as positions at Banana Republic, ABC Carpet & Home, Anthropologie and Urban Outfitters.

Frankie is a graduate of New York University with a degree in Marketing and minor in Art History (concentration in Cubism to Surrealism).